Saturday, November 13, 2004
If It's Not One Thing, It's 1 Thing
I've started trying my hand at pay-per-click advertising on Google.
Mostly what I've done so far is watch impressions (the number of times the ad's shown) skyrocket while the clicks (the number of times someone clicks on the ad to check it out) are barely off the ground.
What you want is that you'll make enough from sales or whateverto get more than those clicks cost.
I had a pleasant surprise this morning...my earnings had quadrupled!!
The unpleasant surprise was that the ad expense had grown by a whole lot more than that.
It keeps getting better, though. Sure, you feel beat up at first but once you've got the hang of it, it's cake.
Better be a darn good cake...
I've got (more?) good news coming soon. Stay tuned!!
Mostly what I've done so far is watch impressions (the number of times the ad's shown) skyrocket while the clicks (the number of times someone clicks on the ad to check it out) are barely off the ground.
What you want is that you'll make enough from sales or whateverto get more than those clicks cost.
I had a pleasant surprise this morning...my earnings had quadrupled!!
The unpleasant surprise was that the ad expense had grown by a whole lot more than that.
It keeps getting better, though. Sure, you feel beat up at first but once you've got the hang of it, it's cake.
Better be a darn good cake...
I've got (more?) good news coming soon. Stay tuned!!
Tuesday, November 09, 2004
OK, I've waited long enough to think of something profound...
OK, I've waited long enough trying to think of something profound to say.
This'll have to do...
The holiday season is as good as upon us, and I'm nowhere near ready. According to the stores, it's been upon us since September.
I am not prepared for the shopping, the visits to family (ESPECIALLY the visits to family), the "gatherings" formerly known as parties, the events, the fundraisers etc., etc. and so on.
If that weren't enough, there's this odd state of limbo between the Red Sox winning the World Series and the anticipated return of the Patriots to the Super Bowl...but no pressure, guys!
Working at home makes it all different too. You're not living in two separate worlds - work and home - because you work AT home. In some ways that's good: no desperately struggling with gift ideas for co-workers you'd rather never see again or how much to spend on the boss for maximum kiss-up value without going broke.
On the other hand, it gets even harder to assert your business identity when people are thinking, "Oh...Dan's at home. Maybe he can... (insert every annoying and time consuming errand you ever ran at this time of year and multiply the nuisance factor by 100)"
Now if they pulled this stuff during the summer, I'd be all for it.
Maybe if I just stay up an extra two hours each night...
This'll have to do...
The holiday season is as good as upon us, and I'm nowhere near ready. According to the stores, it's been upon us since September.
I am not prepared for the shopping, the visits to family (ESPECIALLY the visits to family), the "gatherings" formerly known as parties, the events, the fundraisers etc., etc. and so on.
If that weren't enough, there's this odd state of limbo between the Red Sox winning the World Series and the anticipated return of the Patriots to the Super Bowl...but no pressure, guys!
Working at home makes it all different too. You're not living in two separate worlds - work and home - because you work AT home. In some ways that's good: no desperately struggling with gift ideas for co-workers you'd rather never see again or how much to spend on the boss for maximum kiss-up value without going broke.
On the other hand, it gets even harder to assert your business identity when people are thinking, "Oh...Dan's at home. Maybe he can... (insert every annoying and time consuming errand you ever ran at this time of year and multiply the nuisance factor by 100)"
Now if they pulled this stuff during the summer, I'd be all for it.
Maybe if I just stay up an extra two hours each night...
