Saturday, November 13, 2004
If It's Not One Thing, It's 1 Thing
I've started trying my hand at pay-per-click advertising on Google.
Mostly what I've done so far is watch impressions (the number of times the ad's shown) skyrocket while the clicks (the number of times someone clicks on the ad to check it out) are barely off the ground.
What you want is that you'll make enough from sales or whateverto get more than those clicks cost.
I had a pleasant surprise this morning...my earnings had quadrupled!!
The unpleasant surprise was that the ad expense had grown by a whole lot more than that.
It keeps getting better, though. Sure, you feel beat up at first but once you've got the hang of it, it's cake.
Better be a darn good cake...
I've got (more?) good news coming soon. Stay tuned!!
Mostly what I've done so far is watch impressions (the number of times the ad's shown) skyrocket while the clicks (the number of times someone clicks on the ad to check it out) are barely off the ground.
What you want is that you'll make enough from sales or whateverto get more than those clicks cost.
I had a pleasant surprise this morning...my earnings had quadrupled!!
The unpleasant surprise was that the ad expense had grown by a whole lot more than that.
It keeps getting better, though. Sure, you feel beat up at first but once you've got the hang of it, it's cake.
Better be a darn good cake...
I've got (more?) good news coming soon. Stay tuned!!
# posted by Dan Reinhold @ 3:17 PM 
