Friday, May 19, 2006
Ow!! Shot In The Wallet!
I am soooo sad...I made a sale.
It was a product I researched well, good quality, the whole nine yards.
It retailed for over $100.00.
I had excellent conversion rates in a fairly competitive market.
It was promoted by PPC marketing with all the numbers looking good.
I made...$6.12.
I'm not even going to mention my advertising budget.
The problem, obviously now, was that my research fell just a liiiiittle short. I didn't calculate - heck, I didn't NOTICE - the commission-per-sale percentage, as clearly stated in the "Rosalind Gardner" method.
Moral of the story: When you learn and apply the methods of the best, be sure to learn and apply all of those methods.
Or else...
It was a product I researched well, good quality, the whole nine yards.
It retailed for over $100.00.
I had excellent conversion rates in a fairly competitive market.
It was promoted by PPC marketing with all the numbers looking good.
I made...$6.12.
I'm not even going to mention my advertising budget.
The problem, obviously now, was that my research fell just a liiiiittle short. I didn't calculate - heck, I didn't NOTICE - the commission-per-sale percentage, as clearly stated in the "Rosalind Gardner" method.
Moral of the story: When you learn and apply the methods of the best, be sure to learn and apply all of those methods.
Or else...
# posted by Dan Reinhold @ 9:18 AM 
