Tuesday, March 08, 2005

 

Preneurville

Isn't jargon a wonderful thing?

It's like air - it's everywhere.

Like preneur...

It started with entrepreneur and soon everyone knew what it meant. If you started your own business, you were pretty much pegged an enterpreneur.

I guess that was too simple or maybe the newness wore off.

Then there were intrapreneurs, company employees supposedly allowed to dream and create products and programs they could sell to the company, although usually they'd get a royalty percentage very similar to peanuts. Y'know, I haven't heard much about them lately...

Now all bets are off with this thing.

I once subscribed to a newsletter called Parentpreneur.

You can find Mompreneurs online. Alright, so where's the Dadpreneurs??

For those who prefer to be societal-role-and-sex neutral, you could call yourself an infopreneur...that is, if you sell infoproducts (it's gone from book to resource to infoproduct - the magic of rebranding)

The latest one to catch my eye brings to mind the cowboys of the old West: solopreneurs.

I just can't see John Wayne referring to himself as a solopreneur...

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