Monday, January 31, 2005
The Gangup
Man, it was like sharks in a feeding frenzy...
ANOTHER "gotta have it" product was just launched by ANOTHER high-powered guru (who all claim they are NOT gurus and say "Gurus? Yuck phooey!!) just months after this same guru had launched ANOTHER "gotta have it" product.
But in this case, he wanted the sale to last only one day. A Sunday.
I now do not need to check how many newsletters I subscribe to. Their editors ALL contacted me about this "gotta have it" product. At least once.
Only one took the more subtle approach of reporting about her review of the materials for a couple of weeks beforehand in her newsletter.
There was a total of 700 units for sale. I suspect there were as many people promoting it.
Maybe if it wasn't described as a "gotta have it" product ( exactly like all the others), it wouldn't have seemed like such a full frontal invasion.
The combination of short notice and $400 price tag made this "gotta have it" goodie into a "don't got it now to give ya ta get it" deal.
Oh well...wonder what the big promo will be next week??
ANOTHER "gotta have it" product was just launched by ANOTHER high-powered guru (who all claim they are NOT gurus and say "Gurus? Yuck phooey!!) just months after this same guru had launched ANOTHER "gotta have it" product.
But in this case, he wanted the sale to last only one day. A Sunday.
I now do not need to check how many newsletters I subscribe to. Their editors ALL contacted me about this "gotta have it" product. At least once.
Only one took the more subtle approach of reporting about her review of the materials for a couple of weeks beforehand in her newsletter.
There was a total of 700 units for sale. I suspect there were as many people promoting it.
Maybe if it wasn't described as a "gotta have it" product ( exactly like all the others), it wouldn't have seemed like such a full frontal invasion.
The combination of short notice and $400 price tag made this "gotta have it" goodie into a "don't got it now to give ya ta get it" deal.
Oh well...wonder what the big promo will be next week??
# posted by Dan Reinhold @ 9:47 AM 
